50% higher add to cart56% higher conversion
Shruti Gandhi
Design Leader at Nykaa
“Apoorva showed ownership, accountability, and a strong bias for action at Nykaa Fashion, consistently backing design decisions with user research and competitive analysis, ensuring every solution was well-reasoned and impactful.”
Mayank Mittal
Product Manager at Nykaa | Ex Zomato
“With an extremely user-centric approach, Apoorva brought deep user empathy to Nykaa's PDP experience, balancing user needs with business goals through product highlights, stronger social proof, and faster delivery info.”
Sarvesh Pansare
Senior Designer at Morphic
“Top-notch product thinking, strategy, and research skills make Apoorva stand out, and she's great at taking feedback and turning it into something even better. Any company would be lucky to have her on their team!”
Arpita Dhir
Lead Product Designer | ADPList
“Highly motivated and dedicated to learning and growth, Apoorva absorbs new concepts quickly and applies them effectively. She also builds strong professional relationships, fostering connections that help her learn and grow.”
Kartik.S
Senior Designer at Trainwell
“When Apoorva commits to something, she makes it happen, navigating obstacles and finding creative solutions to deliver quality work on time. She asks insightful questions, develops clear plans, and executes with remarkable diligence.”
Aman Sharma
Engineering Lead at Nykaa
“Combining a strong understanding of design principles and methodologies with practical experience, Apoorva adeptly navigates technological challenges to create intuitive, engaging interfaces with usability and aesthetic appeal.”